R O L E :
Brand Identity Design • Art Direction • Logo Design • Copywriting

DOG MA is a social project and community of people who care about outbred dogs. The mission of the project is to spread the message that the dog’s breed doesn’t matter and to encourage people to adopt dogs from shelters.

I decided to develop brand identity, tone of voice, and communication that will show that outbred dogs are really cool. This project was created on a volunteer basis.