Photo credit: Maryana Lemak
Areas of practice
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Full-service branding from discovery to execution: creative strategy, custom logo design, typography-driven brand identity design, naming, copywriting, design system, brandbook, and hands-on art direction to bring the vision to life.
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Custom typefaces and typographic logos for brands, Latin and Cyrillic type design, and Cyrillic adaptations with cultural and historical depth, crafted with a contemporary aesthetic.
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Lectures, workshops, and public speaking on Ukrainian Cyrillic history, type design, and typography, available for public events or private company sessions.
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Guidance for brands and creative teams on typography, branding, and visual identities. Consultations for type foundries and designers on Cyrillic design. Creative leadership and mentorship to ensure consistency, quality, and strategic execution across the project.
Kateryna Korolevtseva is an award-winning Brand Art Director, Type Designer, and Lecturer based in Kyiv, working with clients who value depth, aesthetics, and long-term thinking. She creates typography-driven brand systems and custom typefaces that help companies communicate with intention, consistency, and cultural awareness.
With over 10 years of experience in brand design, a Master’s degree, and postgraduate specialization in Type Design from France, Kateryna combines strategic thinking, an art director’s perspective, and typographic expertise to deliver conceptually strong, visually distinctive, and meticulously executed design solutions.
Alongside client work, she teaches and lectures internationally on Ukrainian Cyrillic and typography, bringing academic depth, historical knowledge, and practical insight into contemporary design practice. Kateryna works with local and international clients, cultural institutions, and creative teams, designing thoughtful and well-crafted custom typefaces and brand identities from discovery to execution.
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D&AD Awards 2025 Wood Pencil winner
TDC70 Award of Typographic Excellence winner
Winner of two Red Dot Design Awards
SILICON Stanford Practitioners Program participant and fellow
Judge of the TDC69 Competition
Judge of the Young Guns 2024 Competition
Adobe Creative Residency Community Fund recipient
Speaker at ATypI Paris, Face/Interface, Typographics NYC, and TypeLab
Personal lectures and workshops for Stanford University, the Association of Registered Graphic Designers (RGD Canada), and the Museum of Printing and Typography in Weimar
Author of articles for Design Week, Alphabettes, and more
Featured in It's Nice That, AIGA Eye on Design, IdN Magazine, Slanted Magazine, Page Magazine, and others