Kateryna
Korolevtseva
S P E C I A L I Z A T I O N :
Type Design
Art Direction
Typographic Brand Identity
Logo Design, Lettering
Brand Consulting
Mentorship
S P H E R E S O F I N T E R E S T :
Culture
Education
Responsible business
Women’s rights
Fashion
HoReCa
Hi! I am Kateryna Korolevtseva, an independent Ukrainian type designer, brand designer, and art director from Kyiv. Currently based in France. My specialization is type design, typographic brand identity, art direction, lettering, and bespoke logo design.
Some facts:
— 9 years of experience;
— 2 Red Dot Design Awards;
— speaker at Typographics NYC 2022, 2023 & ATypI Paris 2023;
— judge of TDC69 Competition by Type Directors Club in the Type Design category;
— Type Directors Club member 2024;
— author of articles for Design Week, Alphabettes, etc.
— featured on It’s Nice That, AIGA Eye On Design, IdN Magazine, Slanted Magazine, etc.
I believe in the value of ideas and the importance of analysis. Beauty is good, but reasonableness is much better.
As a Brand Designer and Art Director, I’m convinced that we can change the appearance of our streets and store shelves. We can improve people's tastes and minds by creating responsible brands, clean advertising, and smart communication.
With my deep background in creative strategies, I always try to understand people's needs, how they make choices, and how to change their behavior.
As a Type Designer, I specialize in Cyrillic and Latin scripts. I enjoy researching and rethinking Ukrainian typographic heritage in a modern context, as well as achieving a harmonious integration of Cyrillic and Latin within a typeface. I’m always open to international collaborations and custom commissions.