Photo credit: Maryana Lemak

Areas of practice




Kateryna Korolevtseva is an award-winning Brand Art Director, Type Designer, and Lecturer based in Kyiv, working with clients who value depth, aesthetics, and long-term thinking. She creates typography-driven brand systems and custom typefaces that help companies communicate with intention, consistency, and cultural awareness. Her work has been acquired by the Victoria and Albert Museum in London (V&A) as a part of their permanent collection.

With over 10 years of experience in brand design, a Master’s degree and postgraduate specialization in Type Design from France, Kateryna combines strategic thinking, an art director’s perspective, and typographic expertise to deliver conceptually strong, visually distinctive, and meticulously executed design solutions.

Alongside client work, she teaches and lectures internationally on Ukrainian Cyrillic and typography, bringing academic depth, historical knowledge, and practical insight into contemporary design practice. Kateryna works with local and international clients, cultural institutions, and creative teams, designing thoughtful and well-crafted custom typefaces and brand identities from discovery to execution.