Flash School Rebranding •
Flash School Rebranding •
R O L E :
Brand Identity Design • Art Direction • Bespoke Logo Design • Copywriting
Flash is an all-Ukrainian network of English language schools. The school decided to expand and scale by opening branches in many cities.
So, they started with a full rebranding to create a new brand identity, visual communication, and brand perception as the modern school with magic results and interesting lessons. The core target audience is teenagers.
![flash presa-01.png](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/3887a90c-0dca-4ec6-9692-46142dfbb0c9/flash+presa-01.png)
![flash presa-02.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/24772f11-355a-4e3a-8c2e-ea5d1a245bac/flash+presa-02.jpg)
![flash presa-03.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/0ab8f972-bece-46f5-af5c-7faabbf4e25f/flash+presa-03.jpg)
![flash presa-06.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/2f3fdc33-6b79-45ee-a4ee-a1a2c045bc20/flash+presa-06.jpg)
![flash presa-04.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/9d4d6da7-b551-4fbe-b099-f63f0e3f52c6/flash+presa-04.jpg)
![flash presa-05.png](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/463599a4-14a4-4e46-96cd-b3d88af3ebf1/flash+presa-05.png)
Logo Idea
I created a new logo with unique custom letters. The idea of the logo comes from the name of the school and from its archetype of Magician. The star becomes a part of the first letter and together they work as a brand symbol.
![flash presa-09.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/85eae42b-3164-434e-b23c-9b0d0e28ed96/flash+presa-09.jpg)
![flash presa-10.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/6564f4c5-4beb-4658-95a3-e61846a589d2/flash+presa-10.jpg)
![flash presa-12.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/452e6111-8a81-4ea8-a414-b1bc51ee983a/flash+presa-12.jpg)
Visual language
The visual language of the brand is reminiscent of stickers, which is also in line with the target audience. The color palette was inspired by a starry night with
a retro touch.
As a result, the brand's visual system has become modern, consistent, flexible, and easy to use, which is important for the large company.
![flash presa-15 copy.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/06b2f905-7eba-4f69-88c8-6f987c3f559a/flash+presa-15+copy.jpg)
![flash presa-21 copy.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/ad6fa4f5-5043-4c3d-98ab-3d7c7f7afe3d/flash+presa-21+copy.jpg)
![flash presa-22.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/ab7bd7c6-e585-4ff0-a09d-4fc0cc42cbfc/flash+presa-22.jpg)
![4_mcbook — копия — копия2 copy.png](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/c10459ee-1e19-47c2-9dfb-e0824a9e6f8f/4_mcbook+%E2%80%94+%D0%BA%D0%BE%D0%BF%D0%B8%D1%8F+%E2%80%94+%D0%BA%D0%BE%D0%BF%D0%B8%D1%8F2+copy.png)
![free_black_tshirt_mockup copy.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/9021c46b-0ace-47ee-8052-4bfc49e14c48/free_black_tshirt_mockup+copy.jpg)
![Holding-Hand-Smart-Phone-Mockup copy 2.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/c6d3a0e7-6a5f-4d55-83a5-4c718a437d1d/Holding-Hand-Smart-Phone-Mockup+copy+2.jpg)
![inst2.gif](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/77f881f6-4b15-4d5e-a1e2-13580656f730/inst2.gif)
![Drawstring-Bag-with-Hardcover-Book-Mockup copy.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/7df79607-ded9-4a27-856a-3549272dcdbe/Drawstring-Bag-with-Hardcover-Book-Mockup+copy.jpg)
![shutterstock_704183878-2-copy.gif](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/2f2e9d0c-f67b-42c6-b331-eb08ffc8f13b/shutterstock_704183878-2-copy.gif)
![flash presa-11.jpg](https://images.squarespace-cdn.com/content/v1/62c08a270b8592487080d52a/3ab359a3-7655-44a2-8399-6ae56c83b892/flash+presa-11.jpg)
C R E A T O R S :
Kateryna Korolevtseva
Dmytro Bulanov
C O M M U N I C A T I O N
S T R A T E G Y :
Warto