Flash School Rebranding •
Flash School Rebranding •
R O L E :
Brand Identity Design • Art Direction • Bespoke Logo Design • Copywriting
Flash is an all-Ukrainian network of English language schools. The school decided to expand and scale by opening branches in many cities.
So, they started with a full rebranding to create a new brand identity, visual communication, and brand perception as the modern school with magic results and interesting lessons. The core target audience is teenagers.
Logo Idea
I created a new logo with unique custom letters. The idea of the logo comes from the name of the school and from its archetype of Magician. The star becomes a part of the first letter and together they work as a brand symbol.
Visual language
The visual language of the brand is reminiscent of stickers, which is also in line with the target audience. The color palette was inspired by a starry night with
a retro touch.
As a result, the brand's visual system has become modern, consistent, flexible, and easy to use, which is important for the large company.
C R E A T O R S :
Kateryna Korolevtseva
Dmytro Bulanov
C O M M U N I C A T I O N
S T R A T E G Y :
Warto